Everything you need to know about paid social
(AKA Social Media Advertising)
- Set it up right
-
Run it well
-
See results
WHEN IT COMES TO PAID SOCIAL, MOST OF US ARE:
- Just getting started, seeking the most resource-efficient strategy that will help us use these platforms to grow our brands.
-
Or we've been at it for a while with a little luck, but still feel unsure about the best way to construct a sustainable strategy that is best for our unique brand, business goals, and budget.
If you recognize yourself in one of those two spots, this curriculum is for YOU.
- Set it up right
-
Run it well
-
See results
- Set it up right
-
Run it well
-
See results
WHEN IT COMES TO PAID SOCIAL, MOST OF US ARE:
- Just getting started, seeking the most resource-efficient strategy that will help us use these platforms to grow our brands.
-
Or we've been at it for a while with a little luck, but still feel unsure about the best way to construct a sustainable strategy that is best for our unique brand, business goals, and budget.
If you recognize yourself in one of those two spots, this curriculum is for YOU.
we Walk you through
EVERY.
SINGLE.STEP.
STEP.
(of every single step)
On video for you.
we Walk you through
EVERY.
SINGLE.STEP.
STEP.
(of every single step)
On video for you.
Once you complete this course
- Set up a Facebook Business Manager Account 100% CORRECTLY to avoid problems down the road
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Install your pixel properly so that you're making the most out of every penny you spend
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Create "custom conversions" so that you can retarget people who have engaged with your brand in a specific way and are therefore primed to buy
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Create Custom Audiences so that you can nurture your website traffic or email list until they are loyal, raving, PAYING customers
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Create Lookalike Audiences so that you can introduce your business to prospects that are most likely to appreciate what you have to offer (this will help you reduce the time and money it takes to achieve greater results)
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Create Saved Audiences, which are different than the above two, but critical to understand and leverage for max performance
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Create an account-growing, fan-driving campaign from scratch
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Create a campaign that generates high-volume and high-quality website traffic at the lowest cost possible
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Run retargeting campaigns that allow you to nurture cold prospects into lifelong loyalists
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Set up a reporting structure that helps you identify what's working as quickly as possible, giving you greater confidence and making your life much easier
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Look at paid social through our agency's holistic performance framework instead of one-post-at-a-time
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Take a measured approach to testing creative to find out what work
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Know if an ad is working and how to optimize a campaign for greater success
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Evaluate all of the different options for selling on social and pick which tactic is best for you
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Partner with another person or organization to build in more reach
And because we know you're the high-performance kind (like us)...
WE'LL WALK YOU THROUGH
- Pull metrics from Facebook for your measurement model so that you can track progress over time
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Easily track Facebook and Instagram follower growth so that you know exactly what content and paid social tactics are working best for brand growth
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Quickly calculate Facebook and Instagram engagement rates and month-over-month changes so that you can readily identify what content your audience loves most
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Use Google Analytics to see and understand what high-quality website traffic generated from social media looks like so that you can scale up what's working best
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Pull and understand every single metric our agency ever uses to report out to clients to get a holistic picture of what's working well (and what isn't)
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Make sure you’re prepared for the new privacy changes. You’ll have step-by-step instructions to make sure your account doesn't run into issues down the road!
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Look at different types of brands, various types of advertising campaigns and funnels, and all kinds of creative and tactics so that you can think about which pieces are most applicable to your brand and product or service!
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Use our Business Manager cheat sheet to navigate with ease and confidence
Plus, we'll add to this series if we get requests for specific tutorials over time, and you'll have lifetime access!
If you've been looking for something like this
Account Set Up & Pixel Installation
(Value $67)
Create Custom Conversions
(Value $97)
Create Custom Audiences
(Value $89)
Create Custom, Lookalike and Saved Audiences
(Value $89)
Create Social Growth Campaign
(Value $97)
Create Web Traffic Campaign
(Value $97)
Create Retargeting Campaign for Conversion
(Value $97)
Set Up Your Reporting Structure
(Value $97)
Paid Social Framework Overview
(Value $89)
Pull Metrics to Track Progress
(Value $89)
Tracking IG & FB Growth, Engagement Rates, Traffic to Site from Social and more!
(Value $89)
Create Custom Conversions
(Value $97)
(Value $97)
Create Custom Audiences
(Value $89)
(Value $89)
Create Custom, Lookalike and Saved Audiences
(Value $89)
(Value $89)
Create Social Growth Campaign
(Value $97)
(Value $97)
Create Web Traffic Campaign
(Value $97)
(Value $97)
Create Retargeting Campaign for Conversion
(Value $97)
(Value $97)
Set Up Your Reporting Structure
(Value $97)
Paid Social Framework Overview
(Value $89)
(Value $89)
Pull Metrics to Track Progress
(Value $89)
Tracking IG & FB Growth, Engagement Rates, Traffic to Site from Social and more!
(Value $89)
