This is a public service announcement for those seeking THE COLD HARD TRUTH about content strategy for social media THAT ACTUALLY WORKS

(and permanently)

WITHOUT WASTING RESOURCES ON SOCIAL MEDIA TACTICS THAT DO NOTHING.

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The social media industry is RUINED WITH SHINY OBJECTS!

You pay for "strategy" and learn: 

You pay for 
"strategy" and learn: 

  •  To post every day! 
  • Be more visible - show up consistently!
  • Make your grid pretty! 
  • ​Hit Reels hard!
  • Lead with value! 
  • ​Include a call-to-action! 
  • To post every day! 
  • Be more visible - show up consistently!
  • Make your grid pretty! 
  • ​Hit Reels hard!
  • Lead with value! 
  • ​Include a call-to-action! 
  •  To post every day! 
  • Be more visible - show up consistently!
  • Make your grid pretty! 
  • ​Hit Reels hard!
  • Lead with value! 
  • ​Include a call-to-action! 

Okay fine, but none of this is STRATEGY. 

These are tactics just dying to have a REAL strategy to support. 

 You know you need to think strategically, holistically, and long-term to take your brand where it deserves to go. 
  You're searching high and low but can't find info on how to build a customized, growth-driving content strategy for social media. 
 One that's unique to you and based on YOUR audience psychology, market, and competition! 
   You try caption templates and pre-packaged Canva designs for your feed, but you're still struggling to drive engagement...
  Your growth crawls. When something works, you're not entirely sure why.

If you're like me...

this isn't good enough.

The daily grind is a waste if you aren't starting from the...

The daily grind is a waste if you aren't starting from the...

most potent messaging strategy possible.

For social media marketing, that's called...

CONTENT STRATEGY.

If you're like me...

this isn't good enough.

The daily grind is a waste if 
you aren't starting from the...

The daily grind is a waste if you aren't starting from the...

most potent messaging strategy possible.

For social media marketing, that's called...

CONTENT STRATEGY

When you get it right

WANNA KNOW

 My tried-and-true process for building high-performance content and social media marketing strategies (at the world's most beloved brands) is simple-to-implement, and I'm here to help you do it. 

With more than 35 years of collective marketing experience between us, we’re here to do things differently.
We’ve taken the exact framework that we use on every single client in our global agency and flipped the script so that you can develop your strategy for 3% of the price. This is not an exaggeration! 

Another thing. We notice that most course creators are trying to figure out how fast they can scale and how many people they can sell to, without sticking around to hands-on-help-you. This doesn't work because it leaves you hanging at the most critical moment: implementation.

We'll show you the way, and then walk alongside you to see this thing through TO THE END. 

Your social media content should be driving a level of customer loyalty that you can't even assign a number to.

  • Like a recent student who increased her ecomm sales by 200% year-over-year by working with us inside of this program.​
  • ​Or a client of ours whose ecomm revenue grew by 400% year-over-year.
  • ​And a local kitchen store that stayed afloat (actually, grew) through the shutdown, picking up $75k of sales in the first 8 months just by following the roadmap of this program.
  • ​Or a handful of social media marketers who've used our system to grow their freelance business into a real-deal agency. 

Want a piece of that? 

Say hello to the side of social media that’s strategic, timeless, and top secret, no more! 

Career-long content strategist for world-class brands and owner of global social media agency, KW Content. 

My team and I are SO excited 
to invite you to the freshly updated:

Hands-on help to build your custom, high-performance content and social media program that FINALLY drives the results you’ve been looking for! 

My team and I are SO excited 
to invite you to the freshly updated:

Hands-on help to build your custom, high-performance content and social media program that FINALLY drives the results you’ve been looking for! 

This offer is only for brands and service providers that are committed to doing the work to establish long-term sustainable brand growth. 

This offer is only for brands and service providers that are committed to doing the work to establish long-term sustainable brand growth. 

  • This is an course experience that combines education, community, and coaching to build your growth-driving digital strategy.  
  • ​Transform your social media marketing and fall back in love with your brand! 
  • Work closely with me and my team to ensure you stay on track and charge forward. 

Increase your momentum and learn how to lead your digital marketing program in a way that drives real growth. 

MY TEAM AND I ARE 
SO EXCITED TO INVITE YOU 
TO THE FRESHLY UPDATED:

Hands-on help to build your custom, high-performance content and social media program that FINALLY drives the results you’ve been looking for! 

This offer is only for brands and service providers that are committed to doing the work to establish long-term sustainable brand growth. 

  • This is an course experience that combines education, community, and coaching to build your growth-driving digital strategy.  
  • ​Transform your social media marketing and fall back in love with your brand! 
  • Work closely with me and my team to ensure you stay on track and charge forward. 

Increase your momentum and learn how to lead your digital marketing program in a way that drives real growth. 

ALRIGHT, ALREADY

HERE'S WHAT YOU GET!

Lesson 1: “Become their BFF” Targeting Technique

Ever wonder why some brands can have inside jokes with their audience on social media and engage them to levels of disbelief? It’s like they’re best friends forever with their followers. Well, it’s your turn, now! This targeting technique is the very first step in achieving a connection with your audience that drives incredible growth, engagement, and conversion rates. Get this right and your whole world will change. 

Lesson 2: The Competitive Launchpad

I’ll show you where to find and how to use market evidence that will help you skip years of testing and learning and jump right into what’s already working. Then we’ll exploit the white space that’s yours for the taking and guaranteed to generate growth. 

If you're a service provider, this method can make up for a lack of fancy and expensive tools, promise! 

Lesson 3: The Bullseye Formula for Content Pillars

The never before seen, proprietary AF approach to communication strategy that’s the missing ingredient in 99% of social media programs. This lesson will transform your life by ensuring every piece of content you publish from here on out is growing your business with purpose and prowess. I’ll show you how to make content pillars that are truly CUSTOM for your brand. You’re guaranteed to leave this lesson with a better social media strategy than your competitors.

Lesson 4: The Content Playbook for Max Performance

Breathe life into your content pillars so that content planning becomes easier, quicker, delegate-able, and much more strategic every single day. We’ll teach you the three principles of look and feel, build your tone of voice style guide, and more. We’ll answer questions like “how much of each content pillar should I be using?” for different communication channels and in direct alignment with your specific business goals for max performance.

Lesson 5: The Leader’s Guide to Content Planning

We'll show you how to build a plan at the highest, most strategic level to line up with your business goals through end of year (and beyond). Then, we’ll drill down to the weekly and daily level. We’ll even give you your own copy of the proprietary tool we’ve built to help keep all the moving parts organized (so clutch for agencies, our clients love this thing)! After this, you’ll know exactly what planning looks like inside the marketing departments of the world’s greatest brands. 

Lesson 6: The Exponential Growth Roadmap

The exact growth tactics to attach to every single post you publish in order to ensure maximum results from your efforts! This lesson will teach you how to align message to audience and performance tactic in order to guarantee that you're building a zero-waste social media marketing machine! 

Lesson 7: The Principles of High-Performing Social Media Creative

(and how to make it look effortless)

COPY. VISUALS. STICKY CONTENT. If you want to beat industry benchmarks, you need this inside scoop on how to optimize these things for social media, specifically. I’ll show you every trick of the trade I've picked up over 10 years of running social for global, national, and local businesses so that you can leapfrog your learning curve!

TWO FREE MONTHS OF STRONG BRAND SOCIAL CLUB

As a member of CSA, we'll gift you two free months of membership in Strong Brand Social Club. This is where you can get answers to your questions Monday - Friday and get help from other members that have been through the Accelerator before PLUS access to me and my entire team everyday. 

FREE ENROLLMENT IN OUR PAID SOCIAL BOOTCAMP COURSE

 This is everything you need to excel with social advertising (plus bi-weekly coaching calls with my lead advertiser as a part of your two month free trial of Strong Brand Social Club). You'll have so much hands-on help launching and troubleshooting your campaigns in real time (and navigate the privacy updates that are hitting right now)!

Brand Performance Framework................................(Value $997)

Targeting Technique..................................................(Value $1,584)

The Competitive Launchpad.....................................(Value $1,623)

Content Pillars............................................................(Value $3,127)

The Content Playbook................................................(Value $1,862)

The Leader's Guide to Planning.................................(Value $2,173) 

The Exponential Growth Roadmap............................(Value $1,867)

The Principles of High-Performing Social Media .....(Value $1,797) 

BONUS: Two Months of Strong Brand Social Club ....(Value $3,917) 

BONUS: Paid Social Bootcamp....................................(Value $197) 

TOTAL VALUE = ($19,700)

Brand Performance Framework
(Value $997)

Targeting Technique
(Value $1,584)

The Competitive Launchpad
(Value $1,623)

Content Pillars
(Value $3,127)

The Content Playbook
(Value $1,862)

The Leader's Guide to Planning
(Value $2,173) 

The Exponential Growth Roadmap
(Value $1,867)

The Principles of High-Performing Social Media
(Value $1,797) 

BONUS
Two Months of Strong Brand Social Club
(Value $3,917) 

BONUS
Paid Social Bootcamp
(Value $197) 

TOTAL VALUE = ($19,700)

Regular Price = $997
Today's Price = $797

FOR MY FRIENDS

I have spent more than 10,000 hours studying content and creating social media strategies. 

When you combine the numbers behind my modest salary over the past decade with the content production, publishing, and advertising budgets that I've had the opportunity to “test and learn” with...

This amounts to several million dollars. 

And to be real, up until a year ago, I thought I'd never be able to teach "how to build a content strategy."

Any proud creative will tell you that their process is not repeatable. 

But I’m a different kind of creative, obsessed with efficiency. Maybe that’s just being a female? This was literally keeping me up at night. 15 months ago, I dug up all of the content strategies I’ve created during the past decade and when I reviewed them, I noticed a pattern. 

I tested the pattern on the next dozen content strategies I built. The pattern transformed into a proven framework and I reduced the time it takes me to create a content strategy by 90%. No joke. More importantly, the opportunity for you to learn it was born. 

The approach I take to social media strategy has never been taught anywhere else. It’s proprietary and it was previously reserved for clients that were paying my team upwards of $25,000 per strategy. 

I tell you this number ONLY to help you understand the value of the opportunity we are offering you right now.

Your content strategy is your POWER SOURCE

It helps you reduce your effort and multiply your success. 

This ONE thing will make your life 1000% easier, while guaranteeing better results from your social media marketing. 

How much time will this take?

We engineer the curriculum to help you move as efficiently as possible over the course of 6 weeks. This is the fastest way to shut out the noise, stop spinning your wheels, and make real progress. If you want to do it at your own pace, that is 100% okay! 

What if I’ve bought other social media courses that have gotten me nowhere?

Someone else’s one-size-fits-all solution isn’t working for you? Sounds about right. If you want the Michael Jordan version of your social media strategy, you need to play your own game. We'll give you the best framework in the field and time-tested techniques so that you can build your own success machine!

The industry is always changing, am I going to learn and need to relearn?

NO. Focused strategy wins. Fundamentals win. That’s what we’re teaching. Layering on the latest and greatest tactics is something you can easily do once your content strategy is in place (we teach that, too). 

What if I buy it and realize it's not what I need? 

Our number one priority is your success and happiness. If you’re not 100% satisfied with the Content Strategy Accelerator after 15 days, you can have your money back!  

But wanna know what I’m really excited about?

This experience is going to change the game for you.

This is the piece that CMOs always ask me about and it’s the very thing that the person planning and producing content really needs.  

It’s the springboard that gets an e-commerce revenue stream beyond their goals, amassing exponential momentum and power over time.

It’s never too early (or too late) to start doing this right.


Brand Performance Framework................................(Value $997)

Targeting Technique..................................................(Value $1,584)

The Competitive Launchpad.....................................(Value $1,623)

Content Pillars............................................................(Value $3,127)

The Content Playbook................................................(Value $1,862)

The Leader's Guide to Planning.................................(Value $2,173) 

The Exponential Growth Roadmap............................(Value $1,867)

The Principles of High-Performing Social Media .....(Value $1,797) 

BONUS: Two Months of Strong Brand Social Club ....(Value $3,917) 

BONUS: Paid Social Bootcamp....................................(Value $197) 

TOTAL VALUE = ($19,700)

Brand Performance Framework
(Value $997)

Targeting Technique
(Value $1,584)

The Competitive Launchpad
(Value $1,623)

Content Pillars
(Value $3,127)

The Content Playbook
(Value $1,862)

The Leader's Guide to Planning
(Value $2,173) 

The Exponential Growth Roadmap
(Value $1,867)

The Principles of High-Performing Social Media
(Value $1,797) 

BONUS: 
Two Months of Strong Brand Social Club
(Value $3,917) 

BONUS
Paid Social Bootcamp
(Value $197) 

TOTAL VALUE 
= ($19,700)

Regular Price = $997
Today's Price = $797

The Strong Brand Social Pact!

If you’re not 100% satisfied with the lessons inside STRONG BRAND SOCIAL after 15 days, you can have your money back. 

When you purchase the Content Strategy Accelerator, you’ll immediately receive an email from me directing your next steps. 

We'll take your hand, drop in on the journey, and build your high-performance content and social media strategy together.

I cannot contain my excitement!

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